The integration of soft/hard play demand will stimulate the development of digital kanban industry
And the influence of the software part is the key to the development of the bottleneck, for example, advertisers and media material, if there are many systems, broadcast across the system demand, broadcast demanders must be there at the same time to prepare a variety of formats, sunlight readable in response to different electronic digital kanban platform on basic transmission requirements. Although audio format only turn simple file does not appear too many questions, but on the practical application often because turn archives technology, method and process of different, cause broadcast images products ratio differed, significantly affect the actual show advertising content quality, often because of the quality problem, panel PC this kind of present indirect impact advertisers will budget in the don't trust the electronic digital signage and even cause unnecessary disputes media cooperation in the future.
At present, digital kanban has no exclusive association, and it has a larger Point of Purchase Advertising International. POPAI) comply with the standardization of Digital Signage market trends,All in one computer to launch a "Digital kanban Standards Committee" (Digital Signage Standards Committee), a member of the association include Cisco, Scala, LG, Samsung, PRN soft/hardware suppliers, with the domestic execution of the Advantech, IAdea operators in related project experience.
The electronic digital kanban standards committee at the standard put forward corresponding specification for communications, initial goal is to let the broadcast media can be cross-platform, between distributors and reduce the non-technical problems restricted specific network system, in view of the player interoperability and screen size, and persisted for planning commission will propose to electronic digital signage industry tailored advice player formats and the proportion of showing on the picture, panel resolution... Key criteria to reduce the discretionary cost of e-digital kanban owners for content development.
